About Effective Learning - Self-Help Audio Programs and Tapes

Bob Griswold founded Effective Learning Systems in 1972. His mission: to research and develop new techniques of guided imagery, deep relaxation, self-hypnosis and other methods to help people develop their true potential!

By working with over 50,000 people in seminars and workshops, we have learned what works and what doesn’t when helping people achieve their goals and make changes in their lives.

To reinforce what they had learned in our seminars, students began asking for audio tapes of the sessions. Not long after, we learned that when they sent the tapes to their friends and relatives, they too were getting great results! So, in order to help as many people as possible we began to market them nationally, and eventually, internationally.

Our first product line was a series of audio programs titled The Love Tapes®, which help you use your mind to do anything you choose.

We also have an Effective Meditations™ series, and two additional series designed for use in a car, jogging or other activities. The While-U-Drive® series and the Music Affirmations™ series are specifically designed For Busy People™ who just don't seem to have enough time to improve their personal goals.

The success of these programs has made us the leading provider of self-help audio programs. Our audio programs have been a fixture on the Barnes and Noble bestseller list for the better part of the last 2 decades and have sold millions via mail order and the Internet. With this success, we are proud to have helped hundreds of thousands of people improve their lives and reach their goals.

In addition to our seminars, workshops, and audio programs, ELS was licensed as a private school by the Department of Education. Our role was to teach speed reading courses using left brain/right brain research. Accordingly, we have continued to serve as consultants to private industry and government on an on-going basis. We have also presented many health and human development conferences and workshops at the University of Minnesota and other colleges featuring world-renowned speakers such as Norman Cousins, Bernie Siegel, R. Buckminster Fuller, Karl Menninger, Carl Simonton, Gerald Jampolsky, Wayne Dyer, Joyce Brothers and many others. Many of these prominent authorities became members of ELS's Board of Advisors, and contributed a great deal of their knowledge to our programs. We thank them all for their guidance and, most importantly, their friendship.

And we thank you, too, for your loyal support over the past thirty years of helping people help themselves.

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Our Goal
Our goal is to research and develop programs – incorporating the most powerful, scientifically sound techniques – to help you use the power of your mind to achieve your goals and realize significant positive changes in your life.

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Partial List of Client Organizations
3M Company, General Electric, Control Data, General Mills, Data 100, Piper, Jaffray & Hopwood, Marsh & McLennan Inc., Century 21, Eaton Charlynn, ROR Communications, Twin Cities Reader, Parkview Treatment Center, U.S.Corps of Engineers, Metropolitan Airports Commission and dozens of universities and hospitals.

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Effective Learning Systems Board of Advisors
ELS has worked with some of the greatest minds in the fields of psychology, medicine, education, and the broad area of human potential development. Many of these illustrious people have become members of our Board of Advisors. We encourage you to experience their wisdom directly. Click here for access to some of the great work published by these great people.

Gary P. Brandeland, M.D.
Family Practice

Norman Cousins, Adj. Prof.
(In Memoriam)

George T. Desau, Ed.D
Psychologist, Educational Research

Marilyn Ferguson
Author, Editor, Brain/Mind Bulletin

R. Buckminster Fuller
(In Memoriam)

Bruce A. Iverson D.D.S.
Oral and Maxillofacial Surgery

Dolores Krieger RN., Ph.D.
Professor NYU, Author

Raymond Moody Jr. Ph.D., M.D.
Psychiatrist, Author

C. Norman Shealy, M.D., Ph.D.
Founder of American Holistic Medical Association

Bernard Siegel, M.D.
Surgeon, Asst. Professor Yale University

O. Carl Simonton, M.D.
Cancer Specialist

Olga Worrall, Ph.D.
(In Memoriam)